May 2018

Online shopping has completely altered the shopping experience and the ‘traditional’ physical store is changing. The new obstacle for retailers and network operators? To turn potential clientele from visitors into loyal customers.   This is exactly what a group of TM Forum members wants to showcase as a Catalyst Project at Digital Transformation World in Nice during May 2018. Globetom is participating in the  Catalyst team together...

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Globetom has taken the leadership role in the development of the TM Forum Loyalty Management API as part of its ongoing program for communications industry standardisation through RESTful Web Service APIs. The first version of the API has just been released as part of Frameworx 16.5.   Globetom introduced the first working prototype of the API at TM Forum’s Action Week conference in Vancouver earlier this year...

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Examining the intersection between Loyalty Platforms and Programmes, RESTful APIs and modern Loyalty Program ecosystems   Loyalty programmes have become a commodity to the extent that some form of a rewards programme has almost become a business-as-usual engagement between customers and their brands.   By placing the customer at the centre of your organisational universe, you will naturally build a deeper engagement which ultimately results in lasting loyalty to...

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The Blockchain technology which enables cryptocurrency has much greater worth than the monetary value of the cryptocurrency itself. Using the technology, which creates a distributed ledger, can provide transparency, security and continuity to a Smart City and its citizens. Using this distributed ledger to track interactions which a citizen has with the city and its amenities allows for an entire eco-system to be developed and...

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